Parent communication on WhatsApp. Where parents already are.
WhatsApp-native. Meta-approved templates. No forced app installs. SMS fallback for every notification. Read rates that make SMS look like fax.
What you get
- Fee reminders, receipts, attendance alerts, report-card releases, transport updates — all on WhatsApp.
- Meta-approved templates that pass review on day one (we handle the approval).
- SMS fallback for parents without WhatsApp, via Twilio or the SMS gateway of your choice.
- Two-way threaded conversations — parents can reply and teachers can respond.
- Broadcast announcements with delivery and read-rate analytics.
- Auditable messaging log, tenant-isolated, GDPR- and DPDP-aligned.
Why this matters in India
Indian parents use WhatsApp, not email. School-branded apps have single-digit install rates. SMS has 15-20% read rates. WhatsApp templates routinely hit 90% read rate within an hour. If your school isn't on WhatsApp, you aren't communicating — you're broadcasting into a void.
Frequently asked
Why WhatsApp and not an app?
Parents already have WhatsApp. They read WhatsApp. They reply on WhatsApp. Forcing a school-specific app install on 1,500 parents is how communication dies. Inkwelly meets parents where they are.
Is this Meta-approved?
Yes. Inkwelly uses the official WhatsApp Business API through a Meta-approved BSP. All templates are Meta-approved. You won't be suspended.
Can we still send SMS?
Yes — as a fallback for every WhatsApp notification, for parents who don't use WhatsApp. Nobody is left out.
What about two-way replies?
Parents can reply to notifications and teachers can respond — conversations are threaded per child, per class, and auditable.
See the message flow live
30-minute demo. We send a real WhatsApp reminder from your school's name to your phone.